Writing

On marketing, brand, and building with AI.

Weekly long-form on LinkedIn. Three times a week on Substack. The full archive will land here. Below: the pieces worth opening first.

  • LinkedIn · 2026-06-22

    Legacy Is the Longest Game Your Brand Will Ever Play

    Most CMOs work to a clock the brand will outlive. The structural mismatch between quarterly metrics and twenty-year legacy decisions, named honestly.

  • Substack · 2026-06-17

    The Maturity Test

    Mature AI infrastructure is boring. Adolescent infrastructure is exciting. Four properties, four wrong metrics, four right ones, four questions to test your own.

  • LinkedIn · 2026-06-13

    The AI Doom Narrative Is a Stack Problem

    Most AI cost narratives blame the model. The real story is the stack around it. Fix the stack and the doom math gets less dramatic.

  • LinkedIn · 2026-06-08

    The Most Dangerous Marketer in Your Organization Right Now

    A four-quadrant diagnostic for who in your marketing team is actually putting the brand at risk in the AI era.

  • Substack · 2026-06-05

    The Presence Tax

    The hidden cost of operators who have to be present for the work to continue. Three components, one diagnostic, one architectural fix.

Full archive (all 34+ pieces) shipping next.