Guides

Free. Practical. Built to use.

Three guides on building with AI, brand strategy, and how marketing runs as a system. Two delivered to your inbox after a quick email signup. One open on GitHub.

  • Builder stack · PDF set · Free with email

    The AI Starter Stack

    Seven chapters for marketers who want to build with AI, not just talk about it. The stack I actually use, documented start to finish.

  • Claude setup · Guide · Free with email

    Make Claude Feel Like It Already Knows You

    The setup that turns Claude from a generic chatbot into a working partner that already has the context. Companion to the Starter Stack.

  • Open source · GitHub · Free to fork

    CMO Doctrine

    A multi-cadence constraint engine for the decisions a Chief Marketing Officer actually makes in a week, a quarter, and a year. Skill format. Fork it and run it on your own brand.

More guides land here as they ship.